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Strategic Issues For Successful B2c E-commerce
In the age of information technology e-commerce has its certain aura. It helps in transaction of business process in much smaller time than what the traditional process requires. It is also convenient for consumers as well as the vendors to work in this process. E-commerce has three different sub categories out of which B2C or business to consumer is one. In this type of e-commerce the business is in between the vendor who provides products to consumers through internet.
The major challenges which B2C could find in its course:-

1)In e-commerce your website may attract prospect consumers to visit but it is not sure whether the browser will buy products from your site. Getting traffic means you have won only half the battle but the battle will be won if they buy products. The B2C rate could be improved through good navigation, a simplifying checkout process or sending e-mails with special offers.

2)Buying customer loyalty is another difficult measure to achieve in B2C. For this you have to personalize your website for targeted consumer. Making a user friendly and easy to use website is another way to solve this problem.

3)The website has to increase customer satisfaction and quick supply of products. Companies should take care in logical systems to guarantee on time delivery. Though it is not easy to deliver goods instantly but this could be achieved with increased focus and investing more in supply chain and technologies.

Although there are problems in attracting consumers, the B2C could be a successful one.

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