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Get More Sales Via Comparison Shopping Marketing
By Martin Wann
As an online merchant, you are interested in increasing your sales. A marketing channel like Comparison sites are very useful for this. Their main goal is making the task of selling and buying products easier. Comparison becomes more and more popular among online sellers and buyers. There are hundreds of such resources all over the Internet, just to name a few: Amazon.com, Kelkoo, MySimon, NexTag, Price Grabber, Shopping.com, Shopzilla.com, Yahoo Shopping, MSN and much more. Comparison Sites are only a small piece of your web store marketing, but I must remark that it is becoming very effective – their traffic increases very fast, they give you laser-targeted traffic that converts very well.
Why do online buyers like to use such Comparison sites? Because it is very simple, fast and comfortable to find wanted product for good price. Visitors can see a lot of variations of a product they a looking for, with descriptions and prices from a lot of online stores and it is so easy to compare prices and attributes. So, as online store owner you are interested in having your own product feed included in the the most of Comparison Sites (or, maybe, even in all of them!) to increase your sales. Customer Acquisition Cost (price you pay to bring new customer) is much lower comparing to traditional marketing tools. Therefore they bring you sales and customers.
That is why I advice you to became familiar with such systems. To start using such Comparison Engines you need to place there a list of your products with some details - your Product Feed. It takes some time to start – register an account with engine, prepare a product feed with a list of products, prices, descriptions (attributes, options, unique features) etc according to it's requirements. Then try uploading: see the problems, fix them and try again. You will need to do this at least every month. What if you need to create a feed not only for one Comparison Engine, but for 5-10? What if you want to place a list of 100, 1000 or even 10000 products?
Preparing Product Feeds for each site with all products and regularly updating it can be a real nightmare. There is free and commercial software to help you. All-in-One Data Feed Modules Pack by MagneticOne.com is one of the best. MagneticOne created such modules pack for osCommerce, X-Cart, Zen Cart and CRE Loaded carts. You can read more about All-in-One Modules Pack for osCommerce, CRE Loaded, X-Cart and Zen Cart and get trial version right now at http://www.magneticone.com/store
And, I am sure, you want to know why I advice exactly
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