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The Evolution Of The Shopping Centre In North America
By Rob Parker
The idea of the centre is nothing new. In fact, centres have been around in many countries for centuries, although they tend to go by different names. In North America, the term “shopping centre” for some refers to an open air retail complex, although it is used interchangeably by most people with the term “shopping mall”.
Transition to the suburbs
North America only began to take on the look that we would associate with “modern” after the end of World War II, in the 1950s. During this time, people began moving en masse to cities for work and convenience, but many were not interested in living close to the industrialized centres of cities. Instead, they located their homes in neighbourhoods built slightly out of the way. As more and more people began living in the suburbs, the demand for convenience grew. Stores began to follow consumers out of the city, often locating themselves centrally and grouping together to cut down costs of land or rental space. Eventually, these stores began to share a roof as well as walkways in front and parking lots. As malls grew bigger, and more floors were added, escalators and elevators became commonplace. Large parking areas and security were also added, making the centre very appealing.
The mall as an area of socialization
As time went by, centres began to not only be used for convenience, but also for social purposes. Parents who stayed at home would often use the mall as a place to meet up with other adults, and teens have always been attracted to the and socializing aspects of malls (shopping centres offer a measure of security that parents tend to appreciate).
The mall hit its stride as an area for socializing in the 1980s, with historic West Edmonton
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