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How To Be A Well Informed Online Shopper
By David Chandler
Online in the United States equaled $65B in 2004, and predictions for 2008 expect that figure to rise to $117B. The internet can be a shopper's dream; however, you need to know how to shop safely and securely. Below are some considerations you should take into account before you make an online purchase.
Is the web site reputable?
If you are on a site that you are not familiar with, take the time to do a little homework before you share any sensitive personal information. Check the site to see if there is a third-party seal of approval posted from a trusted source like the Better Business Bureau Online, or Trust-E. The stamp of approval from these organizations means the web site has agreed to be held to strict standards in how they handle personal information, as well as customer complaints.
Sites such as BizRate.com or Epinions.com may have information about various sites along with customer reviews. You can also enter the name of the web site or business into your favorite search engine to see what comes up. If someone has had a bad experience with the site, it may be mentioned in a user forum or consumer information site.
Is the web site using secure technology?
When information is transferred between your computer and the site's server, it should be encrypted. If a site's server uses encryption technology, your data will be scrambled and then unscrambled when it reaches the site's server. Encryption prevents unscrupulous hackers from capturing the information during transmission.
There are two things to look for to ensure that your personal data will be encrypted.
·An icon of a small locked padlock will appear in the bottom right of your monitor's screen.
·The URL of the web page should begin with https, which also indicates that it is a secure web page.
Before you click on the checkout button, know your shipping costs.
A reputable site will make
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