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Smarter.com Launches True Comparison Shopping Via Sms
Smarter.com, one of the fastest growing comparison search engines, announced today the Beta launch of its free service via SMS (Short Messaging Service)."We're excited to be the first true comparison engine to deploy our services via SMS," said Harry Tsao, Vice-President of Product Management. "Consumers now have access to a free service they can use while they're away from the computer. Imagine being in store and wondering whether you're getting the best possible deal on a particular product. That question can now be answered, free of charge, usually in one minute or less." The Smarter SMS service differs from the recently launched Google SMS service in its "true" comparison component. Whereas Google may return a price from a random retailer for a product search, Smarter.com returns the lowest price found for a specific product amongst hundreds of merchants.

"Our goal is to facilitate transactions between consumers and our merchant partners, and that goal is closer to reality now that we can help our merchant partners tap into the offline world," said Talmadge O'Neill, Vice-President of Business Development. "In choosing a number to launch the service with, we chose to launch with a standard

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