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Streetsmart Tips In Choosing Your Online Shopping Cart
By Gerri Bryce
What is a cart?
All online entrepreneurs, including high risk merchants, need a highly efficient cart. This fact can't be stressed too much -- many a business has failed because merchants are trying to use an incompatible cart or is not using the full potential of commercial carts available today.
Finding the perfect cart for your online business is time consuming, if not too daunting. Merchants must acquaint themselves with the types of carts in the market as well as test and experiment with their capabilities. It's important to choose the cart that will be flexible so that if a merchant changes his business' marketing plan a year later it will still be functional. In fact, the number one criteria in selecting a cart is to make sure it meshes well with your marketing plan.
Types of cart
Shopping carts may be classified into free or commercial, and hosted or non-hosted.
Free carts are obviously very attractive options for low-budget businesses. It doesn't mean, however, that they are completely free. In fact, merchants will have to make use of a developer's skills to tweak a free cart program like osCommerce. Free carts are rooted from open source software and are as powerful as most commercial carts. Unfortunately, they may not be as secure. Commercial carts are preferred by high risk merchants who seek secure and reliable customer tools when purchasing online.
On the other hand, online merchants may use a hosted cart or one that they can just buy as a software and thus configure. A remotely hosted software may include an affiliate management feature as well. Choosing a hosted cart is another tricky process that may require another book to write! The advantage is that the merchant does not have to worry about the transaction process and record keeping since the host will take care of them. Other merchants prefer purchasing just the software. The advantage is it costs a lot cheaper and can be customized as required.
Shopping cart and your website: Do they mesh well?
The first thing you should consider is to make sure your website works well with the cart you're adopting. The best way to do this is to research, read reviews, test, and experiment. Take
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