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Online Or Offline, Price Comparison Tools Help Consumers Shop Smart
By Michael Brito

Copyright 2006 Michael Brito

While comparison is nothing new, the way shoppers conduct their research is. Years ago, shoppers combed through retail shelves in pursuit of the perfect deal, an effort that took time, effort and gas. Today, the web fills the gap between time and space with an array of comparison sites that offer customer reviews, large selections and access to prices from well-known stores.

According to ComScore, of the 167 million Americans online in February, almost 53 million of them visited at least one of the top comparison-shopping sites. And, while many of those consumers bought online, many others used the information to purchase the desired product in a retail shop as well. Competition is indeed fierce in cyberspace and in the store; but, the good news is it is consumers who are getting the great end of the deal.

Among the list of popular sites that allow visitors to contrast and compare are Yahoo Shopping, Shopzilla, Froogle and NexTag. In addition, there are at least another ten price comparison sites that boast the best tools and technology to help consumers make smarter choices. Each has distinct features, advantages and, unfortunately, disadvantages. Still, the popularity of such sites and technology means that entrepreneurs and dot-coms will continue to devise ways for consumers to research and buy goods, ensuring that competition among online and offline retailers will remain stiff.

In fact, the top price comparison sites are already getting some tough opposition from companies that take advantage of the other guys’ shortcomings. Frucall, which according to the company spokesperson was inspired by frugal shoppers everywhere, for example, is one of the newest services targeted to value-minded shoppers and boasts a quick and convenient

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