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Baby Boomers - Changing The Values Of Shopping
By John Stanley
Baby boomers, that group of people, according to Bob Dylan and his peers who were going to change the world. The anthem “Things are a Changing” is very true of this market sector. From Woodstock to today this has been a group keen on making a difference to traditional values.
The generation that put garden centre’s on the map in the 80’s and 90’s is now buying properties abroad and having tropical holidays rather than pruning the roses. A decade ago this was the DIY generation and they have evolved into the DIM generation the ‘Do It For Me’ brigade. As a result landscape design and maintenance by garden supply companies is booming when they target this generation, whilst this generation now tend to look at garden centers as somewhere to purchase the odd plant rather than the monthly visit to help them maintain their own garden.
Why the change, there are many reasons as varied as the relaxation of gambling laws, to cheaper exotic holidays to the growth of restaurants and coffee shops. At the same time this is the richest generation ever at this age and they have money to spend, even if they are time poor and starting to think about their retirement
Baby Boomers and today’s Garden center
This sector of the market place are still interested in gardens and garden centers but are
also looking for new ideas to place in their garden. They are more aware of what trends
are being promoted on the radio and TV and there hero’s often include the media personalities. They are often more media savvy when
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