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The World Of Mystery Shopping
By Joseph Then
There are thousands of individual firms, malls, stores, restaurants, movie theaters, hotels, and other sales and customer oriented outfit out there. All of them competing for customer’s attention and patronage. All vying for top of mind recall in becoming the shoppers’ choice.

One of the strategies that became possible in order for these companies to stay in competition shape is to find out what is happening inside their establishments from a customer's point of view.

This gave birth to the mystery shopper.

Mystery shoppers, sometimes referred to as a secret shopper or a spotter are people hired by companies to shop in their stores. After undergoing trainings that will focus mainly on things that are to be observed, mystery shoppers are assigned to serve three main purposes.

1.To evaluate and observe how the staff assigned in shops carry out assigned functions.

At the start of assignments, secret shoppers are briefed on matters that they are expected to “spot”. Mainly, the issues are derived from the concerns of the business owners that want to:

- Improve customer relationship.
- Improve servicing.
- Update owners and managers on the manner that functions and tasks are carried out according to plans.
- Courtesy and discipline of employees.
- Honesty and integrity.
- Observance to other issues of concern.

2.And to evaluate and observe the store's operation.

Another task of the mystery shopper is to observe and evaluate the operation of the store that includes:
The cleanliness and orderliness of the account.
Ease of and traffic management.
Visibility, availability and pricing issues.
Merchandising updates.
Mainly however, secret shoppers give this observation from a shopper’s vantage point.

3.Filing of

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