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Mystery Shopping – How Thousands Of Ordinary People Get Paid To Shop
Mystery Shopping: To the uninitiated, the phrase may sound enigmatic. But to the thousands of regular participants, mystery is a fun and rewarding activity for which they get paid to shop, watch movies or take their families out for dinner. All paid for, of course, by someone else."It is a fun activity with a serious side," said Jane de Silva, a mystery shopper with many years of experience. "It is one of the main market research strategies used by companies to find out how good their products and services are," she said. Mystery is an activity where people are paid money to visit stores, movie theaters or restaurants, and then submit an evaluation of their experience.

They may be asked to comment on how good the customer service was, how long they had to wait in line at the cash register or other similar questions. Mystery shopping, also known as secret shopping, is for many participants a regular source of income. "Not only do participants get paid to shop, they also get to keep the products they are paid to buy. It's a lot like getting the same thing for free – twice!"Most top chains, movie theaters, restaurants and even theme parks are always looking for mystery shoppers to evaluate their products and services. The feedback they receive from the mystery shoppers allow them to make crucial marketing decisions, such as how best to improve customer service, what products to promote more, what to discontinue and even how better to geographically lay out their stores.

Such information is extremely valuable to the companies so as to maintain the edge in an increasingly competitive marketing environment. A review of the top databases of mystery sources can be found at

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