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Making Your Holiday Greeting Cards Personal; It'll Impress Your Customers!
By John Oberhauser
The holidays are coming up soon, and businesses will use greeting cards to impress their clients. For many people, picking out the perfect design, creating the mailing list, and finding time to get them mailed can be overwhelming. The way to make this task manageable is to apply forethought, and follow it up with planning. Extra personal touches will impress your customers. Here are some simple guidelines to follow that will make your holiday mailing successful this year.
Decide on a mailing date. After you have decided on the mailing date for your holiday greeting cards, working backwards will allow you to finish the job with as little stress as possible. An ideal time to aim for is soon after the Thanksgiving Holiday. Most people expect to get cards right after Thanksgiving because the holiday season is now lengthier. We often display the best cards we get, so why shouldn't it be your card hanging on your client's wall? You need to make your name known- that's the bottom line.
Only quality cards must be purchased! This point bears repeating at length. Poor quality cards look cheap, and will quickly wind up in the trash. A well made card can show that you value your client. There are many alternatives to those traditional, run-of-the-mill, four color cards. Many greeting cards now sport die-cut shapes or foil accents. Being different, makes it easier for your card to be noticed.
Try to make it appropriate. Show that you value your client’s beliefs by choosing an appropriate card with a suitable theme While it take a bit more effort to personalize a card, the effort you show will be remembered by your clients. Boxed holiday cards are sold in small increments, so try to get different designs that will represent different customs. If you are unsure what holiday the recipient celebrates, select a neutral card with a winter image and greeting of "Happy Holidays" or "Season's Greetings."
Make the cards feel personal. The impact of extra personal touches is invaluable. The recipient will feel much more valued, when it shows that you put extra time and effort into your greeting. The following few small tips can help you accomplish your goal of making the client feel special, and allow your card to stand out from other cards received. A few suggestions are listed here, but don't let that stop you from being creative and coming up with ideas of your own:
- On the inside of the card, handwrite the recipient's name.
- Thank them for their business with a short note.
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