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A True Review Of Comparison Shopping With A Mobile Phone
By Michael J. Brito

Today, many consumers who make purchases online won’t buy anything until they consult with a comparison website first such as Shopzilla, Cnet.com, or Shopping.com. They understand that comparison ensures that they are getting the best deal around, which is what most value conscious shoppers want after all. However, with today’s social and lifestyle pace being faster than ever, there is a growing need for comparison on the go. Sure, there are laptops and wireless connections all over the place, but the average person is more likely to leave home with their cell phone instead of their laptop. So, the need for comparison using a mobile phone was answered and there are several ways to take advantage of this new technology.

Google SMS

Google recently launched a new service that allows U.S. mobile phone users to tap into its search results via the short message service (SMS) infrastructure. Users send queries to GOOGL or 46645 and receive results on their phones. The service returns directory information about local businesses via Google Local and provides price comparison information through Froogle.com. It also lets users search for residential phone numbers, dictionary definitions and Web search results snippets. Google SMS also does calculations, area code look-ups and ZIP code look-ups. Results usually come within a minute, and are text-based only.

This is a great alternative to wasting gas money and time driving all over the city looking for the best deal.

Frucall

Launched in March 2006 as the first price-comparison mobile service using voice, Frucall allows consumers to compare retail store prices with prices for the same products on Amazon.com and online comparison service Yahoo Shopping, directly from their mobile phone. It’s a simple solution that sidelines many services that offer price comparison results to be sent via text message. Even

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